We are celebrating the first birthday of The Modular Kitchen this month, and what a year it’s been!
Twelve months on from the birth of TMK and Rencraft’s Managing Director, John Stephens, who pioneered the new range, says he couldn’t be happier with how things have gone…
John says “As with anything new, launching The Modular Kitchen was a bit of a risk, but I also had a gut feel that it could work. I felt that we needed to be able to offer clients another option in addition to our bespoke kitchens, and part of me hankered after the simplicity of some of our earlier designs. The Modular Kitchen offers exactly that; a clean, classic and unfussy design without any compromise on quality or craftsmanship. I couldn’t be happier with how successful the first year has been.”
He continues “One of our first Modular kitchens was installed in the home of a client who came to us with a really short lead time. A bespoke design would have been challenging within that time frame, but the simplicity of the Modular design meant we were able to hit the ground running. Other clients have chosen Modular because of the keener price point, while some simply prefer the look of the design with the un-lipped birch ply interiors proving particularly popular.”
One recent client agrees, commenting “We are thrilled with our Rencraft kitchen. The craftsmanship and attention to detail is stunning and we love the exposed birch ply detail in the modular range. The team really understood our vision and went above and beyond to achieve perfection.”
John adds “What’s really lovely for me is the nostalgia I have for the product. I recently met with a returning customer who shared this sentiment. They originally had one of our Wooden Kitchens over twenty years ago and are now considering a Modular design. That’s the icing on the cake, really. To see clients sharing our enthusiasm for this new range and viewing it with excitement. For me, it also enables Rencraft to offer customers a complete choice when it comes to their kitchen design, be it bespoke, modular or handless and flat-fronted, Rencraft can help. To me, that’s really important.”